For the last 10 years, Milani has brought color to women of all ages and ethnicities. In January of 2014, the growing cosmetics brand contacted me to be the designer for their new digital marketing direction. On the heels of a successful national campaign, Milani looked to revamp their entire web presence starting with it’s e-commerce website.
This began with overhauling the entire look and feel of the site, from the landing page to the checkout process. New features were added such as the ability to search all products by color and a flexible platform to integrate seasonal campaign creative.