Shopping is not the simplest task for the majority of us. Luckily the trendy people at H&M have relieved us of our fashion frustrations since 2000. Over the past decade, the Swedish multinational retail-clothing company has exploded across the U.S., but has done so without allowing their bevy of products to be purchased online until recently. Intrigued by this, I created an iOS application concept for the H&M customer on the go.
The long awaited iOS 7 update turned away from the highly familiar skeuomorphic approach of the previous iOS iterations. This concept joins the fray and opts for a colorful, flat, and bold art direction to take advantage of the new visual functionality within iOS7.